From National Policy to Pure Hydration

When our Founder and CEO, Nishad Jayakody Arachchige, arrived in Vancouver from Sri Lanka in 2022, he brought with him a Master’s degree in Communication, over a decade of executive public affairs experience, and a global perspective shaped by travel across 25 countries. Although he received an opportunity to continue his public service career with the BC Government’s Communications & Public Engagement department, Nishad chose to remain in Vancouver to pursue a long-standing entrepreneurial vision. That decision became the catalyst for a new chapter in the Canadian natural foods market.

The “Aha Moment” Growing up in Sri Lanka, Nishad naturally avoided artificial sodas, choosing instead to hydrate with the pure, refreshing water of the native King Coconut. Exploring Vancouver’s supermarket aisles, he quickly realized that the standard green coconut water available locally lacked the authentic, vibrant tropical taste of his homeland. More importantly, the exclusive King Coconut—a unique, naturally golden-orange coconut grown exclusively for drinking purposes, containing no white meat or milk—was completely absent from the market.

Recognizing a clear gap in the market for uncompromising, authentic tropical hydration, Nishad launched the business with a single SKU. Today, that vision has expanded into a comprehensive portfolio of premium, organic beverages and authentic Ceylon spices and teas.

What’s in a Name?

This journey gave birth to YouLike Canada Holdings Inc. After exploring hundreds of concepts, Nishad chose the name “YouLike” for its universal resonance—a simple, memorable reflection of the positive feelings people share when they discover a product they truly love.

From this foundation emerged our flagship brand: PALM RUSH® .

• PALM honors the Arecaceae botanical family, the root of all coconut trees.

• RUSH signifies the fast-moving, energetic lifestyle of our consumers.

  Together, PALM RUSH creates a dynamic, rhythmic brand identity that promises natural vitality and quick, effective hydration.

Our Commitment to Community and the Earth

Our operations are deeply rooted in ethical sourcing and environmental stewardship. Drawing on Nishad’s previous executive roles—including his tenure as a Board Director for the Sri Lanka Sustainable Energy Authority and his leadership of national organic agriculture campaigns—PALM RUSH prioritizes Environmental, Social, and Governance (ESG) standards at every level.

We maintain direct relationships with our farmers, ensuring our manufacturing partners source raw materials directly from small-scale farming communities and rural cooperatives in Sri Lanka. This transparent supply chain directly benefits rural economies. To guarantee premium quality, all our products are manufactured in facilities adhering to strict USDA Organic, ISO 22000, HACCP, and GMP standards. Furthermore, our commitment to the planet is reflected in our use of sustainable, plastic-free packaging, including glass bottles and recyclable paper tubes. At PALM RUSH, we protect the environment while uplifting the local communities that harvest our ingredients.